thea.
When thea. approached us, their vision was deeply rooted in honoring the beauty and strength of women in the journey of motherhood. As a maternity and women’s wear brand, they sought a timeless identity that embodied femininity, life, and the sacred process of bringing new life into the world.
Our goal was to design a brand identity that reflected this profound mission with elegance and heart.
We started with a minimalist logo featuring soft, rounded typography complemented by a delicate floral motif. This design evokes the nurturing essence of motherhood while remaining modern and sophisticated. The muted retro-inspired color palette—earthy terracotta, soft cream, sage green, and deep plum—was chosen to reflect warmth, nature, and a sense of calm, perfectly aligned with Thea’s vision.
For typography, we combined a clean, contemporary primary font with a subtle accent font that adds depth and balance. The visuals, featuring natural textures, serene moments, and intimate portraits of mothers and their children, further reinforce the brand’s commitment to celebrating femininity and the transformative journey of motherhood.
thea.’s identity now beautifully captures the essence of their mission: honoring women and the sacred process of life. Every detail—from the logo to the color palette and imagery—tells a story of strength, grace, and connection. 🌿✨
Every brand deserves a bold identity. Let’s create yours—Tap the button below to start the conversation!
