The Glasshouse
When The Glasshouse approached us to create their brand identity, their vision was clear: a vibrant and approachable wine and social club that captures the spirit of togetherness in the heart of New York City.
Our mission was to design an identity that blends sophistication with warmth, making every interaction feel like a toast among friends.
We crafted a logo that evokes celebration—a modern champagne flute paired with sleek, flowing typography, perfectly balancing elegance and energy. The muted retro palette of deep green, soft mint, warm orange, and golden yellow draws inspiration from lively gatherings and fresh, playful vibes, creating a color scheme that feels welcoming and refined.
The fonts—combining a playful, script-inspired primary typeface with a clean, modern accent font—bring a dynamic energy, reflecting the club’s focus on casual sophistication and fun. Imagery filled with joyful moments, shared laughter, and curated wine scenes adds a human connection that ties it all together.
The Glasshouse’s identity is now an extension of their mission: bringing people together over great wine and better conversations. From the logo to the warm, vibrant visuals, every element invites members and guests to be part of an unforgettable social experience.
With this foundation, The Glasshouse is ready to shine as NYC’s go-to destination for wine lovers and community seekers alike. 🥂✨
Every brand deserves a bold identity. Let’s create yours—Tap the button below to start the conversation!
